Agenda

Wednesday, October 18, 2017

 

8:00 AM Registration Opens & Continental Breakfast
9:00 AM Welcoming Comments

 

Charlie Weiss, Vice President/Group Publisher, Broadcasting & Cable/Multichannel News, NextTV

 

Raffle Prizes All Day: Courtesy of TiVo, Hulu and Google

9:10 AM Keynote Conversation: Marcien Jenckes, President/Advertising – Comcast

 

Interviewer

Tim Hanlon, Founder & CEO – The Vertere Group

9:45 AM Panel Discussion: Addressable TV Advertising

 

Household-level addressably targeted advertising remains forever poised to digitally reinvent the value proposition of the legacy television industry in the eyes of marketers and agencies.  This panel will discuss the bottlenecks still holding back addressable TV’s growth, the business and technology scenarios needed for it to scale, and the tantalizing ad revenue and marketing targeting opportunities ahead.

 

Moderator

Brian Wallach, SVP/CRO, Advanced TV, Markets – Freewheel

 

Panelists

Howard Fiderer, SVP of Product Line Management – Invidi

Jamie Power, COO – One2One Media

James Shears, VP, Advertising – Sorenson Media

Dina Weisberger, TV Technology Partner Lead – Google

10:30 AM Networking Break/Exhibit Showcase Area
10:45 AM Presentation: The Coalition for Better Ads

 

Presenter

Christine Peterson, Managing Partner, Digital Investment Lead – Mindshare

10:50 AM Panel Discussion: Video Everywhere

 

Recent Pivotal Research analysis of Nielsen consumer viewing data showed that conventional TV viewing and time-shifting now accounts for only 83% of total video consumption in the US – a dramatic shift in viewer behavior, and a significant challenge to traditional “TV” business assumptions.  This panel will explore the advertising implications of these quickly-mainstreaming forms of TV/video viewing, as well as how marketers and programmers can benefit now and into the future.

 

Moderator

Chris Pizzurro, Head of Sales & Marketing – Canoe Ventures

 

Panelists

Randy Cooke, VP, Programmatic TV – SpotX

Justin Evans, VP, Data Strategy – Comcast Spotlight

Lance Neuhauser, CEO – 4C Insights

Julie Sterling, Head of Broadcast Partnerships – Google

Jim Wilson, President – Premion

11:35 AM Presentation: Comscore

 

Presenters

Cathy Hetzel, EVP – Comscore

Chris Wilson, EVP, National Television – Comscore

11:50 AM Panel Discussion: Programmatic TV

 

While the term “programmatic” still confounds many in the TV/video industry, there is little debate that automating ad buying and selling processes and improving efficiencies are crucial to tackling an increasingly complicated and sophisticated set of digitally-infused workflows.  Just exactly when, where and how remain to be seen, as this panel will discuss.

 

Moderator

Scott Bender, Global Head of Publisher Strategy & Business Development – Prohaska Consulting

 

Panelists

Brendan Condon, President – AdMore

Stephanie Mitchko-Beale, CTO/COO – Cross MediaWorks

Brad Smith, SVP, Revenue and Operations – Videa

Neil Smith, SVP, Markets – Freewheel

Brian Stempeck, Chief Client Officer – The Trade Desk

Tony Yi, GM of Strategic Commercial Accounts/Business Development – Videology

12:30 PM Networking Topic Table Lunch – Lunch Sponsored by Comcast Spotlight

 

Join Comcast Spotlight for grab and go lunch in the Riverside Suite before heading back to participate in the Networking Topic Table Lunch

 

 

Advanced Advertising dives deeply into the hottest discussion topics around the future of TV advertising and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes. Every registered attendee will have a chance to request in advance which topic tables they will be assigned to.

 

Addressable TV Advertising

Jamie Power, COO – One2One Media

 

Connected TV/OTT Video Advertising

Asaf Davidov, Senior Manager, Ad Sales Research – Hulu

 

Programmatic TV Advertising

Stephanie Mitchko-Beale, CTO/COO – Cross MediaWorks

 

TV/Video ROI/Optimization

Jim Spaeth, Partner – Sequent Partners

 

TV/Video Audience Measurement/Analytics

Gaurav Shirole, Group VP, Product Solutions – 605

 

OTT/Video Audience Measurement/Analytics

Ryan Reed, Director of Innovation, TV/Video – Lotame

 

Data-Enabled TV Advertising

Matt Mitchell, VP, Sales – 4C Insights

1:45 PM Keynote Conversation: Bryson Gordon, EVP, Advanced Advertising – Viacom

 

Interviewer

Jon Lafayette, Business Editor – Broadcasting & Cable

2:20 PM Panel Discussion: Audience Measurement & Analytics

 

The ability to both accurately track consumer viewing behaviors and judiciously assess advertising effectiveness has become decidedly more complex amidst an expanding yet splintering TV/video landscape.  Our panelists will tackle the inherent challenges of keeping up with fast-moving consumer preferences and discuss how advertisers can ultimately benefit.

 

Moderator

Walt Horstman, SVP/GM, Advanced Media & Advertising – TiVo

 

Panelists

Kelly Abcarian, SVP, Product Leadership – Nielsen

Ashish Chordia, CEO – Alphonso

Dan Schiffman, CRO & Co-Founder – TVision Insights

Howard Shimmel, Chief Research Officer – Turner Broadcasting

Andre Swanston, Founder & CEO – TruOptik

Ben Tatta, Co-Founder/President – 605

 

3:o5 PM Presentation: Fox Networks Group

 

Presenter

Noah Levine, Senior Vice President, Advertising Data & Technology Solutions – Fox Networks Group

3:15 PM Networking Break/Exhibit Showcase Area
3:30 PM Panel Discussion: Branded & Native Content

 

While six-second spots and commercial pod countdown clocks push the boundaries of classic TV advertising, a bevy of network programmers, traditional publishers and even marketers themselves are rapidly embracing newer, more direct manners of commercial messaging that go far beyond merely renting adjacencies in media properties.  Branded content studios, native storytelling, curated user-generated video, and an explosion of social media technologies are creating new canvases for marketing and content to successfully co-mingle, as this panel will highlight.

 

Moderator

Tim Hanlon, Founder and CEO – The Vertere Group

 

Panelists

Jim Anderson, CEO – SocialFlow

Chris Kraft, CEO – ShareRocket

Frank Maguire, Head of Market Development – Sharethrough

Sandra Szahun, VP, Sales Marketing – The Weather Channel

4:15 PM Advanced Advertising Leadership Awards

Presented by iSpot.tv

 

Presenter

Emily Wood, Director, Business Development – iSpot.tv

 

PNC Bank/Deutsch: Hello Home

  • Terri Butler, SVP, Group Marketing Manager – PNC Financial Services Group
  • Barbara Chandler, EVP, Group Account Director – Deutsch

 

Google: Scooter

  • Borja Adiego, Global Insights Lead – Google
  • Emma Williams, Global Account Lead – Google

 

Target Corporation: Happy Together

  • Samantha Beale, Media Director – Target Corporation
4:30 PM Panel Discussion: Data, Data Everywhere

 

An abundance of first- and third-party data is allowing both advertisers and TV/video content providers to tap into advanced TV advertising’s potential by creating more precise marketing target segments – far beyond traditional ratings or demographic reach.  This panel will explore how both sides of the advertising equation are retooling their operations for more data-driven value propositions and results

 

Moderator

Nick MacShane, Partner – Progress Partners

 

Panelists

Craig Berkley, Head of Revenue – LiveRamp TV/Acxiom

Michael Collette, Founder/CEO – Dativa

John Hoctor, Founder and CEO – Data Plus Math

Lung Huang, Global SVP of Business Development — Merkle

Jodie McAfee, SVP, Sales and Marketing – Inscape

5:15 PM Keynote Conversation: Lyle Schwartz, President of Investment – GroupM North America

 

Interviewer

Jon Lafayette, Business Editor – Broadcasting & Cable

5:45 PM Closing Comments & Networking Cocktails

 

Charlie Weiss, Vice President/Group Publisher, Broadcasting & Cable/Multichannel News

 

* Agenda Subject to Change